PROOFREADING & EDITING
I error-proof your (translated) copy and scan it for grammar, spelling, punctuation, and formatting issues that may compromise the quality of your content and consequently damage your reputation. This is the power of proofreading. When style matters, I edit up the game. I give your text a deeper look and improve how ideas are presented, the style of writing/translation, along with the essential checks to make your copy ready for publishing.
TRANSCREATION
LET ME HELP YOU GET YOUR MESSAGE ACROSS - Transcreation is the art of creatively adapting your English advertising and branding content into Arabic to resonate with your Arab audience.
Although marketing translations and transcreation have many things in common, they are completely different. Transcreation is a combination of translation and content creation. So, it requires a big imagination and good writing skills.
Transcreation starts with a brief from you (the client) that clarifies the creative concept and your copy’s desired outcome. The resulting message can be different from the original.
Transcreation is your best choice if you have English content rich in cultural references or expressions, such as headlines, product names, slogans, taglines, ads, commercials, etc.
Since 2008, I have been transforming English copy into its identical Arabic twin, yet with a Middle Eastern character. The Arabic copy maintains the original DNA of effect, tone of voice, and flow of meaning.
TRANSCRIPTION AND SUBTITLING
Would you like your video to reach a wider audience? Subtitle it!
We all use audiovisual content as it is immediate and very effective in engaging with your audience.
I’ll make sure your audio content is well-reflected in error-free Arabic subtitles, so that it is accessible to everyone.
ARABIC COPYWRITING
No translation. No English copy. It is all about your ideas and to make it appeal to your Arabic audience from the get-go. I write an Arabic copy from scratch based on a brief and information you provide. Consequently, the result is impressive and nothing is lost in translation. Your copy is original, powerful and more convincing to your target audience!